"… some men are born great, some achieve greatness, and some have greatness thrust upon them."1 To paraphrase, so it is also for journals and technical editors: some have them, and we like to think that they help in improving both the scientific veracity of the journal, and so the impact factor. However, a lot do not (and perhaps should have), and this can have a deleterious effect on standards of both science and language, as reported in a recent issue of The Times.2
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