Referred by Google: mining Trends data to identify patterns in and correlates to searches for dermatologic concerns and providers

Abstract

Google Trends is a powerful tool that provides population-level insight into search volumes by time and geography. Since 2004, Google Trends has been profiled across studies of public interest, disease surveillance, prevention, and compliance.^1,2 Dermatologists have used Trends data to identify seasonal peaks in skin cancer and tanning searches^3,4 Other Google tools, including Health Cards⁵ and Reverse Image Searching⁶, have been explored by dermatologists for generating differential diagnoses.

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